At a time when newspapers throughout the world are losing its younger readers, The New Paper remains the most compelling newspaper for young eyeballs. It has the youngest readers among all newspapers with a median age of 37, against the national median of 42.
The New Paper is strong in Singapore news, human-interest reports and sports coverage. It has a passionate coverage of soccer news (UK, Europe, Asia - for example Malaysia Cup). Golf, F1 racing, and tennis are hot with the readers too.
The tabloid-size English newspaper is published in the morning every day. A second edition (Sports Edition) is published to catch over-night soccer action from Europe.